Yanni Street Team

Frequently Asked Questions

Question: What does a Street Team Member do?

Answer:

Street Team members are devoted fans who enjoy helping us spread the word about Yanni and his music.  This is done through social networking and face to face.  Share Yanni’s music with friends and co-workers, post about his activities on your Facebook page, post flyers in cooperating businesses, etc.  If you can think of it, we’re happy to have you try it!

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Question: What is Yanni Street Team"s Code of Conduct?

Answer:

Please be courteous and kind to people when sharing the joys of Yanni music.  Not everyone will see it your way, but that’s okay.  Remember that Yanni said “There are as many ways of being as there are people on this planet.”

Do not ever pretend to be Yanni. When creating profiles, please do not use Yanni’s name alone.  Remember your profile is you - not Yanni.  Feel free to give your own personality to your profiles.

If you are given information about an upcoming event, please do not share it until you are told you can do so.

Yanni is a private man and requests that everyone respect his privacy.  Please do not engage in speculation about his personal life.  If he wants us to know about it, he’ll share it.

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Question: What are "MISSIONS?"

Answer:

 Missions are general things that we hope our Street Team members will help us with.  A mission may be specific to your area or it could be general.  These include things like promoting new music, sharing information about upcoming events, etc.

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Question: How do I promote an artist?

Answer:

The best way is by being a great fan.  If you are excited about and enjoy something, other people will catch that excitement and want to join in.

The specifics are up to you.  For some this may mean online sharing of the music, the websites and upcoming activities.  For others this may mean going to a local store and asking them to have Yanni’s music playing while people shop.  Sharing your joy with your friends and co-workers is another way to help.  Do what works best for you and your personal style.

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Question: How do I know what the team is working on?

Answer:

We will send out newsletters to keep members up to date. 

Currently our members in the US have dedicated regional leaders to assist them with ideas and information.  We plan to expand this program over time to other areas of the world.  If you are not living in the US, please contact TeamYanni@yanniwake.com if you need help or further information.

Our leaders will be in contact with the members in their area.  However you may contact your leader right away.  Just email the leaders for your area of the US.  They are happy to help and thrilled to have new members on their teams.

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Question: How do I create a fan website?

Answer:

There are a number of websites that offer free site hosting.  These are a few of them.  They provide easy templates to start creating your website and it’s lots of fun.

Webs.com - http://www.webs.com/

110MB.com - http://www.110mb.com/

Host Helpers - http://www.hosthelpers.com/

In addition, some Internet Service Providers offer free personal websites.   

You can also create blogs using any of the free blog sites available.  In addition, responding to other blogs with Yanni news is a great chance to introduce others to his music.

Wordpress – www.wordpress.com

Blogger – http://www.blogger.com

Thoughts.com - http://www.thoughts.com/free-blog

You can also use Twitter - http://twitter.com to tweet and retweet news about Yanni.

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Question: How do I implement word-of-mouth advertising?

Answer:

  • Face-to-Face: Tell all your friends!
  • Social Networking! Share information on Facebook, tweet and re-tweet on Twitter, You Tube or Google + 
  • Mass Text Messages: Remind your friends a week ahead of the show to buy their tickets via mass text. 
  • Instant Messaging (AIM, MSN / Yahoo Messenger): Remind friends of upcoming shows via instant messenger. 
  • If you know local artists who are also fans, have them announce the upcoming tour date at their performance.

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Question: How do I promote on Facebook?

Answer:

Facebook is a social networking website which allows users to join networks and easily connect with others and is an excellent tool for promoting concerts and artists. 
 
How to Create a Facebook Account 
  1. Go to http://www.thefacebook.com. 
  2. Fill out the information in the light blue box on the right of the page and click “Sign Up.”
  3. You will need to confirm your e-mail address before continuing. 
  4. Create your profile by following facebook’s step-by-step directions. 
  5. Join any Networks you might be a part of (school, geographic location, workplace). 
  6. Add friends by browsing through these networks or by searching for specific people using the search box.

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Question: How to Change Your Profile Picture

Answer: You can help promote an upcoming show by uploading the flyer as your profile picture. 

  1. Save the flyer on your hard drive. 
  2. Click on the “edit” link next to “Profile” on the top menu bar. 
  3. Click on the “Picture” tab. 
  4. Click the “Browse” button, search your hard drive for the banner, and select it. 
  5. Check the “Terms of Use” box and click “Upload Picture.”

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Question: How to Send or Post Messages

Answer: You can send messages to your friends to remind them of an upcoming concert.

  1. Search your friend’s name in the search box on the left of the page. 
  2. Click “Send Message.” 
  3. Type a Subject in the Subject Line. 
  4. Type your message and click “Send.” 
Example: Hey Dani! Yanni Voices will be performing at the Garden Arena on June 8, and I think you would really enjoy the show. I already have my tickets, because I heard the show is going to sell out. You should get yours soon! You can buy them online at ticketmaster.com or at the box office. Hope to see you there! -Rebecca 

-OR- 

You can also post messages on your friends’ walls to remind them of the upcoming show.
  1. Search your friend’s name in the search box on the left of the page. 
  2. View their profile, and scroll down to their “Wall.” 
  3. Type your message and click “Post.” 

How to Create an Event 
  1. On the News Feed screen, click “My Events” from the left menu. 
  2. Click “Create Event” on the top right of the page. 
  3. Fill in all the details about your event, including the time and place. You can always edit these later, but try to get as much detail in as you can initially. Allow and enable all “Options,” leave “Access” as an open event, and leave the “Publicize” box checked. 
  4. Upload a photo of the artist from your hard drive using the “Browse” button. You can find a good picture of the artist on the official website of the artist, or just searching Google images (http://images.google.com/imghp?hl=en&tab=wi). Save the picture onto your hard drive by right-clicking on the photo and selecting “Save As.” Choose a flattering, good quality picture of the artist. (Obviously!) 
  5. Invite guests. Select your friends on Facebook and other users to attend your event. You can even send emails to people not on Facebook. 
  6. As the concert date approaches, send messages to all who have RSVP-ed to remind them of the event. You can send a mass message through the event home page. *It is best to create an event about one to two weeks before the event occurs. This way, it is fresh in the minds of those invited, but not too late for your friends to make plans to attend. 

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Question: How to Create a Group

Answer:

  1. On the News Feed screen, click “Groups” from the left menu. 
  2. Click “Create a Group” on the top right of the page. 
  3. Create a Group Name: Groups should be network-related, as they will create the feel of a close-knit personalized community. Members will feel more motivated to help you promote the artist. Here are some examples of effective network-related group names: New Jersey Fans of Yanni Voices; Yanni Fans at Vanderbilt; Atlanta Yanni Voices Street Team 
  4. Choose “Global” under Network. This will make your group available to all users of Facebook. 
  5. Fill in the rest of the fields, if applicable.
    A. Under Description, write a quick summary of what the group is about. You can also copy-paste a short bio of the artist from his/her homepage or from Wikipedia.org. Example: This is a group for all fans of Yanni who live in New Jersey. Yanni, born in Greece, is a Grammy Nominated International Superstar/songwriter, composer and preformer. He is the most successful PBS artist in history, with over 500 million television viewers to his credit. He is known for his melodic and passionate compositions, and his visually stunning live concerts.
    B. Group type will most likely be Music. Select the genre most appropriate for the artist.
    C. Under Recent News, post news updates from the artist’s official site. You should also post information regarding upcoming concerts in or around your region, or upcoming album/EP releases, new merch available, etc. *Any time you add something significant here (e.g. album release, upcoming concert), also send out a message to all group members.
    D. Office, Street: you can leave these sections blank.
    E. City/Town: Self-explanatory! 
  6. Choose Privacy Settings: Leave group open, enable all features. 
  7. Create Group. 
  8. Upload a photo of the artist from your hard drive using the “Browse” button. You can use a good picture of the artist on the official website of the artist, here in the street team area. Save the picture onto your hard drive by right-clicking on the photo and selecting “Save As.” Try to choose a flattering picture of the artist. (Obviously!) 
  9. Invite guests. Select your friends on Facebook and other users to attend your event. You can even send emails to people not on Facebook. 
  10. Add more pictures of the artist to the Photos section. 
  11. Add videos of performances or interviews. Video should be good quality.
  12. You can also post items, such as the official website of the artist. 
  13. Begin discussions on the discussion board. For example, “What’s your favorite song by [artist name]?” or “Favorite Live Performance by [artist name]” 
  14. Assign officer positions: Choose friends and fans who you know are dedicated to promoting the artist. 
  15. Keep your group alive by constantly posting information about flyering and promotions. 

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Question: How do I promote on MySpace?

Answer: What is MySpace? 

MySpace is a social networking website which offers an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally. An estimated 106 million people have accounts on MySpace. MySpace music has greatly influenced the music industry, and the website serves as a significant catalyst for the success of new artists. 

There are several ways to promote on Myspace, including posting flyers on others’ profiles, posting bulletins, creating blog entries, forming groups, posting events, and displaying the flyer as your profile picture.

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Question: How do I use Photobucket to promote?

Answer: What is Photobucket? 

Photobucket is an image hosting, video hosting, slideshow creation and photo sharing website with free membership. 

How do I create a Photobucket account?
  1. Go to http://photobucket.com/ 
  2. Click “Join Now” button at top right of homepage and sign up for a photobucket account. Once you have signed up, you will be taken directly to your album where you can begin uploading pictures.
  3. Click “Browse” 
  4. Choose the picture file you wish to post from your files and click “Open” 
  5. Choose a name for the picture, and type it in the box next to the Browse button. 
  6. Repeat these steps with any other pictures you’d like to post, clicking the “add more” button if needed. 
  7. Click “Upload” when finished. 
  8. To view your uploaded picture, click “Return to Album” and scroll down to the image. 

Photobucket Tags 
What is a tag? 
A tag is a text that uniquely identifies a section of an image. You can add a tag for individual people, items, or sections within an image. A viewer can see the tags added to the image by moving the mouse pointer slowly over the image. 
A tag can include a URL (a link to another website). This allows viewers to be taken to a website of your choice by clicking on the tag name. 

How do I add a tag? 
  1. Click “Add Tags & Description” located to the right of the picture. 
  2. Type a name or tag in the field. 
  3. Enter the URL to the site you would like to link the tag to (if applicable). 
  4. Click “Save.” 
For example, if you are tagging pictures of Yanni Voices and you would like to link to the official artist website, you would copy-paste the URL: http://www.yanni.com/, into the URL field. 

How do I obtain a photo’s URL Link or Embedding Code? 
After uploading a photo, Return to Album and scroll down to the photo. 
The URL is located underneath the picture in the “Direct Link” field, and the embedding code is located in the “HTML Code” field. The link or code can be copied and used for posting the picture on a website.

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Question: How do I use YouTube to promote an artist?

Answer: What is YouTube? 

YouTube is a video sharing website where users can upload, view and share video clips. YouTube membership is free. 

If you don't have a youtube account you can still promote Yanni Voices by pasting the code in the "YouTube Videos" section of this page. 

How do I create a YouTube account?
  1. Go to http://www.youtube.com/.
  2. Click the “Sign Up” link to begin the account creation process.
  3. Select the “Standard” profile option.
  4. Fill in the fields, providing your e-mail address, a username, password, etc.
  5. After agreeing to the Terms of Use and clicking Sign Up, you will have successfully created a YouTube account. 

How do I upload a video to my YouTube account?
  1. Click on “Upload Videos” in the upper right corner of the home page.
  2. Describe your video: fill in the Title, Description, and Tags fields.
  3. Choose a Video Category and Language.
  4. Click “Go Upload File.”
  5. Under “Broadcast” choose Public.
  6. Click “Upload Video.”
  7. Click Browse and find the video file on your hard drive.
  8. Click “Upload Video.” Uploading can take a minute to an hour depending on the size of your video. 

How do I obtain a video’s URL and Embedding Code? 
In order to post a youtube video on a website (whether it is a video that you have uploaded, or someone else’s), it is necessary to obtain the video’s URL or Embedding Code. 
The URL and Embedding Code can be found by clicking on the desired video and looking on the right side of the screen. Under “About This Video” you will find the codes, which you can copy for web posting. You may need to click on the triangle next to “About This Video” to access the URL. 

How do I post on forums/message boards? 
You can promote an artist by posting information about upcoming tour dates and album releases. It is fairly easy to sign up for a forum. To find artist forums, visit google.com and type in “[artist name] forum.” Generally, to post messages on forums, you must sign up for an account. These are generally free and only ask for your e-mail and some basic information for your profile.

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Question: How do I send an eBlast?

Answer: What is an e-mail blast? 

An e-mail blast is an e-mail sent to a mass group of e-mails promoting an event or product. 

How do I develop an e-mail database? 
-Collect e-mails at concerts. 
-Compile a list of friends’ e-mails. 
-Research press contact e-mails online 
Send information about upcoming tour dates at least two or three weeks in advance to local newspapers and blogs to post in the concert listing. Most local papers have a website where you can find the music editor’s e-mail. 

How do I create an e-mail blast? 
You can send out e-mail blasts about anything artist-related (e.g. new album, tour dates). 
Be sure to create different e-mail lists for different kinds of e-mail blasts. 
For example, send blasts about new tour dates to your fan list, press list, and street team list. You should not send information about new albums or artist gossip to your press list. You should send information about new albums to your fan list. Send e-mails about postering activities and promotional events to your street team list.

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Question: How do I take a screen shot?

Answer: A "screen shot" is when you basically take a 'photograph' of what is on your computer monitor. A screen shot is a very easy way to share with the others what you see on your home computer. Screen shots can easily be sent in an email so the team leader can award you prizes for your promotion efforts on the internet. 


Here is how to take a screen shot: 

  1. Take a screenshot of the entire screen. Press the "Print Screen" (it could be labeled "PrtScn" or "PrntScrn") button on your keyboard. It can be found near the top, to the right of all the "F" keys (F1, F2, etc) and often in line with the arrow keys
  2. View this screen-shot for further use by using Paint or some other graphics program. Do not use Microsoft Photo Editor; this program will only record part of your screenshot. When you are in Paint at a blank page click on "Edit" and then click on "Paste" and your screen shot will appear on the blank page.
  3. To save, just go through the usual steps for saving a picture or graphics item (for example, click File, then Save As or Save.)

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Question: How do I post a bulletin on MySpace?

Answer: A Bulletin on Myspace is a message that can be posted to all of your friends at the same time. The Bulletin Board is located toward the bottom of your Myspace homepage on the left hand side. To post a Myspace bulletin, follow these simple steps! 


Step 1: Once you are logged onto your Myspace page, scroll down about halfway down the page until you see the “My Mail” box on the left hand side. (It is located under the Status and Mood updater). 

Step 2: In that box click on “Post Bulletin” 

Step 3: Your browser screen will now have a message box that is addressed to all of your friends. The subject line and message area are left blank for you to fill in your own personal posting. In the subject line type in the title or summary of the message (example: If you want to talk about the new “Yanni Voices” Tour Video, put “New Yanni Voices Video” in the subject line). Fill in the body portion with your message. 

Step 4: Once you have typed your message scroll down and click on the “Post” button. The next screen will ask you to confirm your post. If you wish to edit anything in your message, just click on the “edit” button. If everything looks good then click the “post bulletin” button. 

(Note: It will take about 5 minutes for your posting to show up on the bulletin board)

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Question: Can I win prizes through the YST?

Answer: We are currently working on a rewards system for Street Team members, and we'll keep you updated on our progress!

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